Kerstin in Miami

Entries categorized as ‘Sapient Office’

Farewell weekend in Miami!

August 10, 2008 · Leave a Comment

Hi folks,

today I will go back to Germany, my stuff is already packed so I am ready ;-)
The last days here have been awesome with lots of crazy impressions:
Starting with the “All Agency” Sapient Event last Friday where every team presents the latest creative projects and campaigns in this chilling TGIF atmosphere having a few beers and pizza!

Sapients "All Agency" Event in the DC

Sapients "All Agency" Event in the DC

Chilling and listening to the latest news!

Chilling and listening to the latest news!

Jessica, Melissa, Mellissa again and Yesenia

The Media girls: Jessica, Melissa, Mellissa again and Yesenia

Starting saturday morning having Breakfast with Mira in the Hotel and after that we went to North Beach!
A realy nice spot, not to crowded and the weather was realy crazy! Heavy rain storms passing left and right with flashes and thunder but luckily in our area it was not realy bad….

Starting like this....

Starting the weekend like this....

Crazy clouds passing by - it's raining over there far far away!

Crazy clouds passing by - it's raining over there far far away!

Thunderstorms are coming closer!

Thunderstorms are coming closer!

Posing at North Beach - real Mustang girls!

Posing at North Beach - real Mustang girls!

Unfortunately it started also to rain and we had to leave – but not before our quick & dirty fotoshoot with this fancy Ford Mustang! That provocates a crazy chorus of horns….. tstststst, american boys!!

Categories: After Works · Beaching · Nightlife · Sapient Office · Weekend activities

Almost time to say good bye …..

August 8, 2008 · Leave a Comment

Holá todos,

unfortunaely today is my last day here in the Miami office – time flies by here so quickly, it feels like I just arrived yesterday! So I have to grab all the new and interesting media insights and tricky bridgetrack skills together and bring it back – with all the other more or less material stuff I also bought here – to Germany!
There is definitly a lot to import from this very exciting, crazy and interesting 4 week exchange trip!!!

I would like to thank everybody you was more or less involved in making this great experience happen and letting me smell this american spirit of Sapient Interactive and Media in specific.

A very big big thank you to the whole media team here in Miami who gave me a very warm welcome, this bunch of online media input, trainings and sessions who let me participate in meetings and nice vendor events and gave me the important local recomendations to explore Miami’s beach-, night- and shopping-life!! Thank you soooooo much ;-) It was awseome beeing part of the Miami media team!!!

Here are some pictures from the last days – luckily there will follow some more due to there are a few hopefully sunny days left!! I will have a tough schedule for the realy last weekend here ;-)
Hope to see you soon at home and you guys here as well somewhere and somehow!!

Driving home fotoshoot!

Driving home fotoshoot!

Coral Gables lovely and exclusiv neighborhood!!

Coral Gables lovely and exclusiv neighborhood!!

Cruising home from Palmetto Office

Cruising home from Palmetto Office

Jungle like alley!

Tarzan & Jane would love this trees!

Jungle like alleys!

Jungle like alleys!

Our last night ride through Ocean Drive at South Beach! I took ages finding the right and not illegal parking slot but finaly we arrived at the trendy Skybar at the Shore Club! An amazing Hotel with a cosy outside bar and pool area – to be honest we expected a fancy place somewhere close to the sky on the xyz floor with a perfect view but at the end it was on the ground floor! But we enjoied it anyway! Had a tasty dinner at Nobu - a great japanese restaurant!

Cruising fancy and crowede Ocean Drive!

Cruising fancy and crowded Ocean Drive!

Ocean Drive at a Thursday night!

Ocean Drive at a Thursday night!

Having dinner at Nobu!

Having dinner at Nobu!

Nobus special Miso soup - delicious!

Nobus special Miso soup - delicious!

And walking back to pick up our car we passed this beautifull place – the Setai Hotel and Restaurant! It’s sooooo amazing …..Spending a night there you just need at least 1000 bucks….so let’s go there next time ;-)
That’s hard to top, but we will see what’s coming next at this last weekend here in the sunshine state – acutally it’s raining ;-(

Categories: After Works · Nightlife · Sapient Office

Women & Wine Tasting Parties

August 1, 2008 · Leave a Comment

Hi wine lovers,

here in the US beeing part of “new world” – outside the traditional wine-growing areas of Europe like Argentina, Australia, Canada, Chile, New Zealand, South Africa and Mexican as well – I got the chance to refine my wine senses. Mira, Jessica, Kiran and I joined this exclusive wine tasting seminar by sommelier Cynthia Betancourt at the Mandarin Oriental Hotel in Downtown. It was so funny sitting and watching all these wine loving american women who were looking for professional tips and tricks for their own “home wine parties” which will for sure come very soon!!

It was an amazing experience drinking a Sauvignon Blanc out of a wrong glass the Burgundy one- a totaly different smell and taste, awefull! So take care about your glassware next time – it makes such a big difference! And one more learning from last night’s wine session: using a plastic cup every wine tastes realy bad no matter if it’s an expensive Chardonay or cheap Pinot Grigio!! Keep this in mind for your next picnic ;-)

Mira, Kiran & Jessica

Mira, Kiran & Jessica

Some appetizer for not getting too drunk!

Some appetizer to keep the taste sense pure!

Skyline after thunderstorms and the wine tasting

Skyline after thunderstorms and our wine tasting

Categories: After Works · Nightlife · Sapient Office

Sweet surprise on a TGIF

July 25, 2008 · Leave a Comment

This morning we got a nice and very sweet surprise – a big box with lovely cupcakes and lots of marshmallows which are placed next to me! It’s hard to sit here with this sweet smell in my nose all day long! They are made by Stella’s Sweet Shoppe – have a look at this old-fashioned cupcake emporium, they look so pretty but taste incredible sweet! What a lovely “Death of sugar”….

Very sweet cupcakes!

Very sweet cupcakes! yammi

We will have to get a coffee as well at our favorit caffein dealer – the next Starbucks of corse!

Our favorit Starbucks coffee shop!

Our favorit Starbucks coffee shop!

Categories: Media · Sapient Office

Going out with Google at Miami Beach!

July 24, 2008 · 1 Comment

Yesterday afternoon we had an official meeting with the Google guys from Chicago. James Bond – not the 007 agent for sure – and Anna presented the latest Google news and its great and still growing portfolio. It looks like Google does not focus on the big search and Google Adwords business any more – in the USA Google conquers the whole media world: they are now doing also in radio, print and tv !!! That’s scary…
And they start to promote a new way of buying offline media: forget about GRPs and all that traditional stuff, with Google you can buy everything on CPM! That will be kind of revolution in the advertising world. And not surprisingly they use auction tools and bid mechanism for this remnant inventory sale! That’s Google style!

Source: www.google.de

Anyway, we had the great pleasure last night having dinner at the Emeril’s at Miami Beach wiht almost the whole media team. Emeril is a Jamie Oliver like famous cook here with his own cooking show on FLN.
We had lots of fun and tried delicious things!

A ride to Miami Beach

A ride to Miami Beach

The Emeril's at Loews hotel on famou Collins Avenue

The Emeril's at Loews hotel on famous Collins Avenue

Emeril's sitting right in front of the pool & beach!

Emeril's sitting right in front of the pool & beach!

Miami media folks!

Miami media folks!

Las chicas Melissa & Jessica

Las chicas Melissa & Jessica

Chanel & Yesenia

Chanel & Yesenia & James from Google

Anna, Nuno and Brian

Anna, Nuno and Brian

Almost the whole media team!

Almost the whole media team!

Categories: Media · Nightlife · Sapient Office

Heard about the second Miami Sapient office already?

July 23, 2008 · Leave a Comment

Not realy I guess! I was also very surprised that there must be a three of them all here in this area – more or less close to each other. Today I had a quick stop at the second one the “Falls Office” to say hello to some of the BridgeTrack experts – it was a little tricky to find it – the office and the experts as well!

Looks like a garage from outside at first view!

Looks like a garage from outside at first view!

12910 SW 89th Ct, Miami Florida

That's the address: 12910 SW 89th Ct, Miami Florida

Coming closer and inside there was no doubt that this must be a Sapient office!
Familiar things just passed me, but here they don’t play table soccer they play ping pong!

Sapient branded front desk whith lovely people as usual!

Sapient branded front desk whith lovely people as usual!

Take a seat!

Take a seat here!

The Falls Office

The "Falls office"

The "Falls office"

The "Falls office"

Outher cube look & feel here!

Outher cube look & feel here!

And don’t forget this is the Sapient office where most of the BridgeTrack folks are based!
Here you are one of big promotion poster.

BridgeTrack big poster

BridgeTrack big poster

And downstairs there is Sapient’s print office where we do lot’s of offline stuff for Burger King and Citibank!
By the way – the Palmetto Bay office was the former Burger King Headoffice in the US – now only some Burger King advertising flair is left!

The offline ideas are developed in this printing area!

The offline ideas are developed in this printing area!

A real printing machine - 4c I guess

A real printing machine - 4c I guess

Categories: Media · Sapient Office

“Brückentag” at Palmetto Bay

July 17, 2008 · Leave a Comment

Holá guys,

today the “sunshine state” shows its full potential, its hot hot heat outside.
Just had lunch and would let you know how the famous “Brückentag” could look like ;-)
But don’t be too jealous – I got a bunch of mosquito bites which are now horable itching back in my cube…..

"Brückentag" Lunch

"Brückentag" Lunch

"Brückentag" Lunch

"Brückentag" Lunch

But how to get there? Round about 30 minutes driving – hopefully against the traffic jam – and passing a jungle like street with lovely, huge and luxury properties….

Not a realy pole position

Not a real pole position

Looks like Bay-side but is not!

Nice bay-side!

Here must be the ocean front at the end of this channel

Here must be the ocean front at the end of this channel

Against the traffic jam, yippie!

Against the traffic jam, yippie!

Categories: Media · Sapient Office

First days at the Sapient office ….

July 16, 2008 · 1 Comment

Here are some office impressions – the miami style of Sapient!
And today there is this special Hollywood atmosphere in the air – big film crew is working on the next “Burn Notice” episode: all that sun, surfing and spionage stuff taking place in Miami – must be something very famos, all girls are getting crazy about the main actor!! Maybe I can get an autograph….

Only a few steps upstairs....

Only a few steps upstairs....

Come in and find out more!

Come in and find out more!

Welcome Matt and all the others...

A warm welcome to Matt and all the others...

Turn right to one part of the interactive studio

Lots of creativity is in each cube!

Lots of creativity is in each cube!

The fancy star wars atmosphere is also here!

The fancy star wars atmosphere is also here! I'm looking forward meeting Mr. Darf Vader!

My cube for the next weeks here! Not as fancy as the other ones right one....

My cube for the next weeks here! Not as fancy as the other ones right one....

And last night I had the great pleasure to have dinner at DeVitos italian cuisine in South Beach – the latest hot spot in town I was told! Unfortunately Danny was out …

Categories: Media · Sapient Office

Miami is coming soon….

July 8, 2008 · 12 Comments

my detailed report from Sapient Miami will start early next week!
Lots to do here before leaving Düsseldorf for a while …..

Categories: Media · Sapient Office