Kerstin in Miami

Entries categorized as ‘Media’

Sweet surprise on a TGIF

July 25, 2008 · Leave a Comment

This morning we got a nice and very sweet surprise – a big box with lovely cupcakes and lots of marshmallows which are placed next to me! It’s hard to sit here with this sweet smell in my nose all day long! They are made by Stella’s Sweet Shoppe – have a look at this old-fashioned cupcake emporium, they look so pretty but taste incredible sweet! What a lovely “Death of sugar”….

Very sweet cupcakes!

Very sweet cupcakes! yammi

We will have to get a coffee as well at our favorit caffein dealer – the next Starbucks of corse!

Our favorit Starbucks coffee shop!

Our favorit Starbucks coffee shop!

Categories: Media · Sapient Office

Going out with Google at Miami Beach!

July 24, 2008 · 1 Comment

Yesterday afternoon we had an official meeting with the Google guys from Chicago. James Bond – not the 007 agent for sure – and Anna presented the latest Google news and its great and still growing portfolio. It looks like Google does not focus on the big search and Google Adwords business any more – in the USA Google conquers the whole media world: they are now doing also in radio, print and tv !!! That’s scary…
And they start to promote a new way of buying offline media: forget about GRPs and all that traditional stuff, with Google you can buy everything on CPM! That will be kind of revolution in the advertising world. And not surprisingly they use auction tools and bid mechanism for this remnant inventory sale! That’s Google style!

Source: www.google.de

Anyway, we had the great pleasure last night having dinner at the Emeril’s at Miami Beach wiht almost the whole media team. Emeril is a Jamie Oliver like famous cook here with his own cooking show on FLN.
We had lots of fun and tried delicious things!

A ride to Miami Beach

A ride to Miami Beach

The Emeril's at Loews hotel on famou Collins Avenue

The Emeril's at Loews hotel on famous Collins Avenue

Emeril's sitting right in front of the pool & beach!

Emeril's sitting right in front of the pool & beach!

Miami media folks!

Miami media folks!

Las chicas Melissa & Jessica

Las chicas Melissa & Jessica

Chanel & Yesenia

Chanel & Yesenia & James from Google

Anna, Nuno and Brian

Anna, Nuno and Brian

Almost the whole media team!

Almost the whole media team!

Categories: Media · Nightlife · Sapient Office

Heard about the second Miami Sapient office already?

July 23, 2008 · Leave a Comment

Not realy I guess! I was also very surprised that there must be a three of them all here in this area – more or less close to each other. Today I had a quick stop at the second one the “Falls Office” to say hello to some of the BridgeTrack experts – it was a little tricky to find it – the office and the experts as well!

Looks like a garage from outside at first view!

Looks like a garage from outside at first view!

12910 SW 89th Ct, Miami Florida

That's the address: 12910 SW 89th Ct, Miami Florida

Coming closer and inside there was no doubt that this must be a Sapient office!
Familiar things just passed me, but here they don’t play table soccer they play ping pong!

Sapient branded front desk whith lovely people as usual!

Sapient branded front desk whith lovely people as usual!

Take a seat!

Take a seat here!

The Falls Office

The "Falls office"

The "Falls office"

The "Falls office"

Outher cube look & feel here!

Outher cube look & feel here!

And don’t forget this is the Sapient office where most of the BridgeTrack folks are based!
Here you are one of big promotion poster.

BridgeTrack big poster

BridgeTrack big poster

And downstairs there is Sapient’s print office where we do lot’s of offline stuff for Burger King and Citibank!
By the way – the Palmetto Bay office was the former Burger King Headoffice in the US – now only some Burger King advertising flair is left!

The offline ideas are developed in this printing area!

The offline ideas are developed in this printing area!

A real printing machine - 4c I guess

A real printing machine - 4c I guess

Categories: Media · Sapient Office

“Brückentag” at Palmetto Bay

July 17, 2008 · Leave a Comment

Holá guys,

today the “sunshine state” shows its full potential, its hot hot heat outside.
Just had lunch and would let you know how the famous “Brückentag” could look like ;-)
But don’t be too jealous – I got a bunch of mosquito bites which are now horable itching back in my cube…..

"Brückentag" Lunch

"Brückentag" Lunch

"Brückentag" Lunch

"Brückentag" Lunch

But how to get there? Round about 30 minutes driving – hopefully against the traffic jam – and passing a jungle like street with lovely, huge and luxury properties….

Not a realy pole position

Not a real pole position

Looks like Bay-side but is not!

Nice bay-side!

Here must be the ocean front at the end of this channel

Here must be the ocean front at the end of this channel

Against the traffic jam, yippie!

Against the traffic jam, yippie!

Categories: Media · Sapient Office

First days at the Sapient office ….

July 16, 2008 · 1 Comment

Here are some office impressions – the miami style of Sapient!
And today there is this special Hollywood atmosphere in the air – big film crew is working on the next “Burn Notice” episode: all that sun, surfing and spionage stuff taking place in Miami – must be something very famos, all girls are getting crazy about the main actor!! Maybe I can get an autograph….

Only a few steps upstairs....

Only a few steps upstairs....

Come in and find out more!

Come in and find out more!

Welcome Matt and all the others...

A warm welcome to Matt and all the others...

Turn right to one part of the interactive studio

Lots of creativity is in each cube!

Lots of creativity is in each cube!

The fancy star wars atmosphere is also here!

The fancy star wars atmosphere is also here! I'm looking forward meeting Mr. Darf Vader!

My cube for the next weeks here! Not as fancy as the other ones right one....

My cube for the next weeks here! Not as fancy as the other ones right one....

And last night I had the great pleasure to have dinner at DeVitos italian cuisine in South Beach – the latest hot spot in town I was told! Unfortunately Danny was out …

Categories: Media · Sapient Office

Miami is coming soon….

July 8, 2008 · 12 Comments

my detailed report from Sapient Miami will start early next week!
Lots to do here before leaving Düsseldorf for a while …..

Categories: Media · Sapient Office